American Family Care
Our Leadership Team
The Executive Team
Jeremy Morgan
Chief Executive Officer
Jeremy Morgan is the Chief Executive Officer of American Family Care, the nation’s leading provider of urgent care with nearly 400 walk-in clinics across the United States. AFC’s team of over 3,500 highly trained healthcare professionals delivers care to more than 4 million patients annually, driving system-wide sales exceeding $1 billion each year.
Prior to joining AFC, Morgan served as the CEO of WellBiz Brands, the nation’s premiere franchisor of beauty and wellness franchise brands, including: Drybar®, Amazing Lash Studio®, Radiant Waxing™, Elements Massage® and Fitness Together®. Under his leadership, WellBiz Brands expanded its market presence to nearly 900 locations and $700 million in system-wide revenue.
Morgan’s career also includes significant roles at Smashburger, where he was Senior Vice President of Marketing and Consumer Insights, contributing to the company’s growth from 35 to 280 restaurants. He later became CEO of Tava Kitchen, recognized as a “Breakout Brand” by Nation’s Restaurant News in 2016.
Applying his vast experience in driving growth and fostering innovation in consumer-focused franchise organizations, Morgan plays an instrumental role in supporting AFC’s commitment to delivering fast, convenient, and high-quality healthcare to the communities it serves.
Morgan earned a Bachelor of Arts in Economics and a Bachelor of Science in Computer Science, both with distinction, from Duke University. He additionally holds a Master of Business Administration from the Kellogg School of Management, with an emphasis in Finance, Marketing, Strategy, and Entrepreneurship. Beyond his academic and professional achievements, Morgan is an active member of the Young Presidents’ Organization (YPO), a member of the Kellogg Alumni Club, and serves on the Duke Alumni Admissions Committee. Additionally, Morgan was honored as a member of the Denver Business Journal’s 2018 ’40 Under 40′ class of up-and-coming leaders.
Kurt Koptish
President
Kurt Koptish serves as President of American Family Care (AFC), the nation’s premier urgent care provider with more than 400 locations nationwide and a team of over 3,500 healthcare professionals. He brings extensive leadership experience in healthcare operations, strategic growth, and organizational transformation, with a proven track record of building and scaling provider organizations that prioritize exceptional patient care.
Prior to his role at AFC, Kurt served as Chief Executive Officer of MIND 24-7, an innovative start-up that revolutionized access to mental health services through walk-in urgent care, crisis stabilization, and transitional support programs for patients across all age groups. Kurt’s healthcare leadership experience also includes executive leadership positions at Eating Recovery Center, where he served as the Chief Operating Officer and Chief Growth Officer. During his tenure, he played an instrumental role in the organization’s remarkable expansion, helping to generate more than $200 million in revenue growth while increasing the company’s national presence by over 50%.
Earlier in his career, Kurt led operations at DaVita, where he managed 130 locations across five states. His healthcare journey began with distinguished service in the United States Army as a Medical Operations Officer, where he developed the foundational leadership skills that continue to guide his approach to healthcare management.
Kurt earned his MBA from Harvard Business School and holds a Bachelor of Science in Business Administration from Indiana University. He is an active member of the Young Presidents’ Organization (YPO), reflecting his commitment to continued leadership development and peer collaboration.
Dan Olivier
Chief Financial Officer
Dan Olivier is the Chief Financial Officer of American Family Care, the nation’s leading provider of urgent care, with nearly 400 walk-in clinics across the United States. AFC’s team of over 3,500 highly trained healthcare professionals delivers care to more than 4 million patients annually, driving system-wide sales exceeding $1 billion each year.
Olivier brings over two decades of financial leadership experience across healthcare, consumer services, and manufacturing industries. Before joining AFC, he served as Chief Financial Officer of Ideal Image, a premier provider of aesthetic services, where he led financial operations, strategic planning, and business transformation initiatives.
Prior to that, Olivier was Vice President, Corporate Controller at SmileDirectClub, where he played a key role in the company’s rapid growth, overseeing financial planning, operational finance, and profitability strategies for its direct-to-consumer orthodontic services.
Leveraging his extensive background in financial strategy and operational excellence, Olivier plays a critical role in driving AFC’s financial health, enabling its continued expansion and commitment to delivering accessible, high-quality healthcare.
Olivier earned a Bachelor of Business Administration from the University of Wisconsin and a Master of Business Administration from Purdue University.
Dr. Benjamin Barlow
Chief Medical Officer
Benjamin Barlow, M.D. currently serves as Chief Medical Officer of American Family Care, the nation’s leading provider of urgent care and occupational medicine, with nearly 400 medical centers and 1,500 in-network providers caring for more than 4 million patients a year. Dr. Barlow rejoined AFC in 2024 after serving as Chief Medical Officer of Experity, a leading healthcare technology company, where he gained deep insights into healthcare software solutions that streamline clinic operations.
Dr. Barlow previously served AFC as Chief Medical Officer from 2018 to 2022. He originally joined AFC directly from the White House Medical Unit, where he personally served the health care needs of three U.S. Presidents – George W. Bush, Barack Obama, and Donald Trump. His multi-year tenure as Senior White House Physician was the culmination of more than a decade of service to our country in the United States Air Force, where he attained the rank of Major. During his distinguished military career, Dr. Barlow was continuously assigned roles of increasing responsibility, including overseas deployment in support of combat troops and as the Emergency Department Medical Director at Langley Air Force. For his service to our nation, he is the recipient of the Presidential Service Certificate, the Coast Guard Distinguished Service Medal, and the Meritorious Service Medal, among other noteworthy distinctions.
Dr. Barlow attended the University of Colorado at Colorado Springs, where he graduated Magna Cum Laude with a Bachelor of Arts in Biology. He then attended the Uniformed Services University School of Medicine, where he earned is Doctor of Medicine. Following medical school, Dr. Barlow was a Resident in Emergency Medicine in affiliation with Wright State University School of Medicine, serving at Wright Patterson Air Force Base in Dayton, Ohio.
In addition to being Board Certified in Emergency Medicine, and licensed to practice in multiple states, He has also received additional training through the Mayo Clinic, the Center for Sustained Trauma and Readiness Skills, the Baltimore Shock Trauma Center, and the US Army Medical Research Institute
Nicole Strothman
Chief Legal Officer
Nicole is the Chief Legal Officer of American Family Care, the nation’s leading provider of urgent care, with over 400 walk-in clinics across the United States. As a seasoned legal executive and strategic partner, Nicole specializes in guiding healthcare organizations through transformational growth – spanning early-stage expansion to advanced Healthcare 3.0 models. With more than 25 years of legal and business experience, including 21 years in franchising, she brings a blend of legal expertise, operational insight, and deep industry knowledge to every stage of the healthcare journey. Nicole has served in a variety of leadership roles, including Director of Franchise Operations, Risk and Compliance Officer, and Chief Legal Officer. Her career began in franchising and then with Ideal Image, where she helped shape one of the most recognized consumer healthcare brands in the aesthetics space. She later founded a fractional General Counsel practice, advising private equity–backed and start-up companies across telehealth, retail health, and medical aesthetics. She has led legal and compliance strategies for high-growth companies, designing MSOs, franchise systems, joint ventures, and scalable operations across North America. She thrives in dynamic environments where regulatory complexity meets entrepreneurial ambition. Nicole earned her B.A. from Florida State University and both her J.D. and MBA from Stetson University.
Alexis Elam
Chief Compliance Officer
Alexis Elam JD, CHC, has joined American Family Care (AFC) as the Chief Compliance Officer, where she oversees the corporate compliance program and aims to implement best-in-class standards across both corporate and franchise networks. With over 15 years of experience leading healthcare compliance, Alexis focuses on promoting a culture of integrity, transparency, and accountability in collaboration with operations, legal, and leadership teams.
Prior to her role at AFC, Alexis served as the VP of Compliance at Beacon Healthcare Systems, where she led the flagship SaaS compliance manager software. She has also developed and maintained effective compliance programs in various settings, including healthcare provider and payer environments for public and private equity-backed companies. Additionally, Alexis served as the Chief Compliance and Privacy Officer responsible for establishing Compliance and Privacy programs at One Homecare Solutions, a Humana company, and has led compliance programs in acute and post-acute care management and correctional healthcare organizations.
Her extensive experience includes navigating stringent regulatory requirements from federal and regulators, while also driving value-based agreements and national quality improvement initiatives.
Alexis holds a Bachelor of Arts in Philosophy from Belmont University and a Juris Doctorate from the Nashville School of Law. She employs a practical, solutions-oriented approach to compliance, bringing a deep understanding of the interplay between healthcare law and clinical operations, which will be pivotal in supporting AFC’s growth and commitment to ethical excellence.
Adam Landry
Chief Technology Officer
Adam Landry is the Chief Technology Officer of American Family Care, the nation’s leading provider of urgent care, with nearly 400 walk-in clinics across the United States. AFC’s team of over 3,500 highly trained healthcare professionals delivers care to more than 4 million patients annually, driving system-wide sales exceeding $1 billion each year.
Landry has more than two decades of experience as a technology executive and a track record of driving innovation and digital transformation across multiple industries. He most recently served as Chief Technology Officer at Ideal Image, the nation’s leading provider of aesthetic services. In this role, Landry spearheaded technological advancements that enhanced the company’s digital infrastructure, customer experience, and operational efficiency.
Before joining Ideal Image, Landry held several executive technology leadership roles, including Chief Information Officer at Jackson Hewitt Tax Service, where he led the modernization of the company’s technology platforms, improving scalability and security for millions of tax filers. He also served as CIO at Qpay and Tracfone, playing a critical role in streamlining IT operations, enhancing data security, and driving innovation in payment processing and telecommunications.
With deep expertise in enterprise technology, cybersecurity, and customer-centric digital solutions, Landry is a results-driven leader who has successfully transformed IT ecosystems in fast-growing organizations. His ability to align technology with business objectives has made him a trusted leader across organizations and industries.
Landry earned a Bachelor’s degree in Electrical and Electronics Engineering from Louisiana State University.
Michael Brister
Chief Marketing Officer
Michael is a seasoned marketing executive known for blending data-driven strategy with elevated brand storytelling. With a career spanning luxury fashion, beauty, and wellness, Michael has held senior leadership roles at globally recognized brands including Louis Vuitton, Michael Kors, Coach, and Amazon’s Shopbop. Most recently, he served as SVP of Marketing at European Wax Center and Ideal Image, where he led key initiatives in CRM, digital media, brand strategy, and customer experience. Michael brings a deep understanding of how to scale marketing operations while staying closely connected to the voice of the customer.
At AFC, Michael will be focused on elevating our brand presence, building out a lifecycle marketing engine that supports both patient engagement, franchise growth, and driving integrated omnichannel campaigns that reflect the heart of our ONE AFC mission. He specializes in transforming complex business challenges into scalable, measurable marketing strategies, anchored in predictive analytics, customer insights, and growth marketing. Michael holds a B.A. in Comparative Literature from The George Washington University and an M.S. in Information & Digital Resource Management from Columbia University.
Michael Casey
Chief Development Officer
Mike Casey is a seasoned Chief Development Officer with a proven track record of accelerating growth across both public and private sector brands. Known for building high-performing teams and aligning strategy with data-driven insights, he has led development functions for national brands including SPB Hospitality, Ideal Image, Jackson Hewitt, and Bloomin’ Brands.
At SPB Hospitality, Michael oversaw the growth strategy for a 570+ unit portfolio—65% company-owned and 35% franchised—featuring well-known brands such as J. Alexanders, Krystal, Logan’s Roadhouse, and Stoney River Steakhouse. Prior to that, he led the expansion of Ideal Image, launching the brand into 10 new DMAs, opening 40+ clinics, and delivering 35% sales growth during COVID-19 while optimizing clinic size and performance. His earlier leadership roles include Chief Development Officer at Jackson Hewitt Tax Service, where he oversaw development for a 6,000-unit system, and Vice President of Real Estate at Bloomin’ Brands, where he achieved 10% revenue growth for Bonefish Grill.
Michael also served as Senior Vice President of Real Estate & Development at JPMorgan Chase, opening more than 200 banking locations, and held leadership positions at Jamba Juice, McRae & Associates, and Yum! Brands. He holds both an MBA and BA from Columbia University and has completed advanced real estate coursework at New York University.
Ben Gorman
Chief of Staff
Ben Gorman serves as Chief of Staff at American Family Care, the nation’s leading provider of urgent care, with nearly 400 walk-in clinics across the United States. AFC’s team of over 3,500 highly trained healthcare professionals delivers care to more than 4 million patients annually, driving system-wide sales exceeding $1 billion each year.
In his role, Ben partners with AFC’s CEO and executive leadership team to develop and execute the company’s strategic initiatives. He is responsible for strategic planning, enterprise strategy, and special projects that strengthen performance, drive growth, and advance AFC’s long-term vision.
Ben brings deep experience in healthcare strategy, operations, and performance improvement. Prior to AFC, he was a Senior Vice President at AlixPartners, where he led transformation and value-creation programs for healthcare organizations nationwide. Earlier in his career, he worked in Accenture’s strategy practice and on the corporate strategy team of a Fortune 500 company. Ben holds both a B.A. and an M.B.A. from the University of Virginia.
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