Our Leadership Team

Jeremy Morgan is the Chief Executive Officer of American Family Care, the nation's leading provider of urgent care with nearly 400 walk-in clinics across the United States. AFC's team of over 3,500 highly trained healthcare professionals delivers care to more than 4 million patients annually, driving system-wide sales exceeding $1 billion each year.

Prior to joining AFC, Morgan served as the CEO of WellBiz Brands, the nation's premiere franchisor of beauty and wellness franchise brands, including Drybar®, Amazing Lash Studio®, Radiant Waxing™, Elements Massage® and Fitness Together®. Under his leadership, WellBiz Brands expanded its market presence to nearly 900 locations and $700 million in system-wide revenue.

Morgan's career also includes significant roles at Smashburger, where he was Senior Vice President of Marketing and Consumer Insights, contributing to the company's growth from 35 to 280 restaurants. He later became CEO of Tava Kitchen, recognized as a "Breakout Brand" by Nation's Restaurant News in 2016.

Morgan earned a Bachelor of Arts in Economics and a Bachelor of Science in Computer Science, both with distinction, from Duke University. He additionally holds a Master of Business Administration from the Kellogg School of Management.

Kurt Koptish serves as President of American Family Care (AFC), the nation's premier urgent care provider with more than 400 locations nationwide and a team of over 3,500 healthcare professionals. He brings extensive leadership experience in healthcare operations, strategic growth, and organizational transformation, with a proven track record of building and scaling provider organizations that prioritize exceptional patient care.

Prior to his role at AFC, Kurt served as Chief Executive Officer of MIND 24-7, an innovative start-up that revolutionized access to mental health services through walk-in urgent care, crisis stabilization, and transitional support programs. Kurt's healthcare leadership experience also includes executive leadership positions at Eating Recovery Center, where he served as the Chief Operating Officer and Chief Growth Officer.

Earlier in his career, Kurt led operations at DaVita, where he managed 130 locations across five states. His healthcare journey began with distinguished service in the United States Army as a Medical Operations Officer. Kurt earned his MBA from Harvard Business School and holds a Bachelor of Science in Business Administration from Indiana University.

Dan Olivier is the Chief Financial Officer of American Family Care, the nation's leading provider of urgent care, with nearly 400 walk-in clinics across the United States. Olivier brings over two decades of financial leadership experience across healthcare, consumer services, and manufacturing industries.

Before joining AFC, he served as Chief Financial Officer of Ideal Image, a premier provider of aesthetic services. Prior to that, Olivier was Vice President, Corporate Controller at SmileDirectClub, where he played a key role in the company's rapid growth, overseeing financial planning, operational finance, and profitability strategies.

Olivier earned a Bachelor of Business Administration from the University of Wisconsin and a Master of Business Administration from Purdue University.

Benjamin Barlow, M.D. currently serves as Chief Medical Officer of American Family Care, the nation's leading provider of urgent care and occupational medicine, with nearly 400 medical centers and 1,500 in-network providers caring for more than 4 million patients a year. Dr. Barlow rejoined AFC in 2024 after serving as Chief Medical Officer of Experity, a leading healthcare technology company.

Dr. Barlow previously served AFC as Chief Medical Officer from 2018 to 2022. He originally joined AFC directly from the White House Medical Unit, where he personally served the health care needs of three U.S. Presidents — George W. Bush, Barack Obama, and Donald Trump. His multi-year tenure as Senior White House Physician was the culmination of more than a decade of service in the United States Air Force, where he attained the rank of Major.

Dr. Barlow attended the University of Colorado at Colorado Springs, graduating Magna Cum Laude with a Bachelor of Arts in Biology. He earned his Doctor of Medicine from the Uniformed Services University School of Medicine and is Board Certified in Emergency Medicine.

Nicole is the Chief Legal Officer of American Family Care, the nation's leading provider of urgent care, with over 400 walk-in clinics across the United States. As a seasoned legal executive and strategic partner, Nicole specializes in guiding healthcare organizations through transformational growth — spanning early-stage expansion to advanced Healthcare 3.0 models. With more than 25 years of legal and business experience, including 21 years in franchising, she brings a blend of legal expertise, operational insight, and deep industry knowledge.

Her career began in franchising and then with Ideal Image, where she helped shape one of the most recognized consumer healthcare brands in the aesthetics space. She later founded a fractional General Counsel practice, advising private equity–backed and start-up companies across telehealth, retail health, and medical aesthetics. Nicole earned her B.A. from Florida State University and both her J.D. and MBA from Stetson University.

Alexis Elam JD, CHC, has joined American Family Care (AFC) as the Chief Compliance Officer, where she oversees the corporate compliance program and aims to implement best-in-class standards across both corporate and franchise networks. With over 15 years of experience leading healthcare compliance, Alexis focuses on promoting a culture of integrity, transparency, and accountability.

Prior to her role at AFC, Alexis served as the VP of Compliance at Beacon Healthcare Systems. She has also developed and maintained effective compliance programs in healthcare provider and payer environments for public and private equity-backed companies, and served as the Chief Compliance and Privacy Officer at One Homecare Solutions, a Humana company.

Alexis holds a Bachelor of Arts in Philosophy from Belmont University and a Juris Doctorate from the Nashville School of Law.

Adam Landry is the Chief Technology Officer of American Family Care, the nation's leading provider of urgent care, with nearly 400 walk-in clinics across the United States. Landry has more than two decades of experience as a technology executive and a track record of driving innovation and digital transformation across multiple industries.

He most recently served as Chief Technology Officer at Ideal Image, the nation's leading provider of aesthetic services. Before joining Ideal Image, Landry held several executive technology leadership roles, including Chief Information Officer at Jackson Hewitt Tax Service, where he led the modernization of the company's technology platforms.

Landry earned a Bachelor's degree in Electrical and Electronics Engineering from Louisiana State University.

Michael is a seasoned marketing executive known for blending data-driven strategy with elevated brand storytelling. With a career spanning luxury fashion, beauty, and wellness, Michael has held senior leadership roles at globally recognized brands including Louis Vuitton, Michael Kors, Coach, and Amazon's Shopbop. Most recently, he served as SVP of Marketing at European Wax Center and Ideal Image.

At AFC, Michael is focused on elevating the brand presence, building out a lifecycle marketing engine that supports both patient engagement and franchise growth, and driving integrated omnichannel campaigns. Michael holds a B.A. in Comparative Literature from The George Washington University and an M.S. in Information & Digital Resource Management from Columbia University.

Mike Casey is a seasoned Chief Development Officer with a proven track record of accelerating growth across both public and private sector brands. Known for building high-performing teams and aligning strategy with data-driven insights, he has led development functions for national brands including SPB Hospitality, Ideal Image, Jackson Hewitt, and Bloomin' Brands.

At SPB Hospitality, Michael oversaw the growth strategy for a 570+ unit portfolio featuring well-known brands such as J. Alexanders, Krystal, Logan's Roadhouse, and Stoney River Steakhouse. He holds both an MBA and BA from Columbia University.

Ben Gorman serves as Chief of Staff at American Family Care, the nation's leading provider of urgent care, with nearly 400 walk-in clinics across the United States. In his role, Ben partners with AFC's CEO and executive leadership team to develop and execute the company's strategic initiatives. He is responsible for strategic planning, enterprise strategy, and special projects that strengthen performance, drive growth, and advance AFC's long-term vision.

Ben brings deep experience in healthcare strategy, operations, and performance improvement. Prior to AFC, he was a Senior Vice President at AlixPartners, where he led transformation and value-creation programs for healthcare organizations nationwide. Ben holds both a B.A. and an M.B.A. from the University of Virginia.