Walk-In Care Available Primary care physicians are notoriously busy. Getting an appointment can be frustrating. At American Family Urgent Care centers, we offer professional, convenient care. Walk right in and get the primary care services you’d expect without the hassle. Pop in for a flu shot or vaccine. Get x-rays, physicals and more. Get the medical attention you need, when you need it. Urgent Care Without The Emergency Bill Get the emergency care you need for minor accidents and illnesses. Treatment at an American Family Urgent is a fraction of the cost of an emergency room. Emergency room care is more expensive because it costs more to the handle serious, life-threatening issues they are designed for. When you go to an emergency room with something like a bad cold, you’ll be charged the same as someone with a major medical issue.